Case Study

Schmökerkisten (now schule.org)

The Schmökerkisten (new: Schule.org) is a multimedia language promotion concept using topic-specific book boxes and teaching materials for general education schools. During the successful pilot in Berlin, approx. 130 boxes were sold to 18 schools within nine months and a net turnover of approx. 40 TEUR was generated.

PROCEess & GOALS

  1. Piloting  
  2. Cooperation with partners  
  3. Seeking investment
  4. Funding: Mezzanine financing with contingent sales participation (quasi-equity)

 

HOW DID YOU WANT TO FINANCE YOUR ENDEAVOUR?

Goal: 'A 'self-contained' financing system from Unruh & Team is managed as a social enterprise in a 'market' economy. The profit obtained is invested exclusively in the further expansion of the business and is available to the non-profit association and sponsor of regional self-help group BV INSO, as well as the Foundation Finanzverstand in its own financing system.

 

Successes & Challenges

Retain'donors' - 'attract'investors

The BV' INSO' has built a solid network of philanthropic' supporters. In particular foundations support the activities of the association and thus the nationwide self-help groups through funding. In addition, the association receives a small amount of membership contributions. For the newly established Foundation'Finanzverstand'are explicitly approached by sponsors who will want to support financial skill education measures. To avoid potential conflicts with philanthropic funders and to create positive synergies when funding the new consulting company, it should be financed independently, but possible profits should be used for support of the social mission be used.

 

Source: FASE Deutschland

Schmökerkisten (now schule.org)

05.07.2022

Schmökerkisten (now schule.org)

Investments, Bootstrapping

Advanced Beginner, Competent

150.000 €

Germany

hybrid

fundraising

spenden

growth

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